CEO : Otter PR
Jay Feldman, co-founder of Otter PR - the #1 ranked PR firm in the US on Clutch and G2 . With over 20,000 YouTube subscribers learning from his expertise and a team of over 60 full-time staff at Otter PR generating over $10 million in annual revenue, Jay embodies success.
His passion led to the creation of LeadGen Insiders, a comprehensive online course designed to equip B2B professionals with proven strategies for attracting high-quality leads.
The Challenge:
Jay wanted his course (LeadGen Insiders) to reach its full potential. While his established reputation and YouTube presence provided a foundation, he recognized the need for a strategic approach to convert viewers and subscribers into paying students.
The challenge lay in attracting the right audience to maximize organic course sales and a strategic way to design a compelling sales page that effectively communicated the course's value proposition and motivated viewers to enroll.
The Impact:
Jay Feldman
Jay himself expressed his satisfaction, stating:
The Solution:
We partnered with Jay to design a high-converting sales funnel specifically tailored to his target audience. The increased attendance translated to significant revenue generation, leading to significant organic course sales exceeding $100,000.
Compelling Sales Page: We developed a landing page that clearly articulated the unique value proposition of his course.
Compelling Sales Page: The landing page was optimized with targeted messaging and visuals to resonate with jay's ideal audience.
Marketing Materials for Organic Reach: We didn't stop at the landing page. To get the right eyes on your offer. we developed a series of ads and social media marketing materials.
We don’t just stop at building your funnel—we also design attention-grabbing ads and social media promotions to drive traffic and get the right eyes on your offer."
Lead generation course
+ www.leadgenjay.com